+18% online coffee sales
Boon Boona Coffee brings its coffee ceremony to every online shopper
+18%
27%
+12%
54 sec
About Boon Boona Coffee
Boon Boona Coffee is an exclusively African-sourcing roaster based in Renton, Washington. Founded by Efrem Fesaha and inspired by his family's roots in Eritrea, it opened its first cafe in 2019 and now has five locations across the Seattle area. Boon Boona sends a larger share of profits back to its growers, most of whom are women, and its Bereka Blend earned 93 points from Coffee Review.
Challenge
Boon Boona's coffee comes with a story: the growers, the regions, the traditional coffee ceremony and the community its cafes bring together. In the cafes, that story is easy to share. Online, it was harder. Shoppers comparing beans wanted to know why African coffee, what it tastes like and how to brew it, and the website had to answer without a barista there to help.
Solution
Boon Boona added Zeacon to its Shopify store and put its story on video across the site. Zeacon's AI shows each visitor what fits their interest: the people behind a single-origin coffee, a brew guide for someone browsing equipment, the coffee ceremony for a first-time visitor, or what a subscription includes. Shoppers can buy the coffee they just watched without leaving the video.
Our coffee comes with a story: the growers, the roasting, the ceremony. Zeacon finally puts that story in front of the right people, and online coffee sales are up 18%.
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Boon Boona Coffee
Results
+18% online coffee sales on pages with video, measured in an A/B test
+12% subscription sign-ups
27% of visitors engaged with a video
54 sec average watch time per session
Grower, roasting and brewing stories matched to the right pages
Impact on the brand
Online shoppers now get the same story cafe guests hear in person. That connection to the growers and the ceremony is what sets Boon Boona apart, and it now reaches every visitor, not just those who walk through the door.
Looking ahead
As Boon Boona grows its cafes and wholesale business, it can use the same videos to support new locations and partners, with Zeacon matching each one to the visitors who care most.
