+19% conversion rate
“Will I crash?” How Quantum Energy Squares answers it on video
+19%
29%
+7%
1.1 min
About Quantum Energy Squares
Quantum Energy Squares makes caffeinated plant-protein bars: "More than a bar, better than an energy drink." Each bar has 100mg of caffeine from organic green coffee and 10g of protein, in flavors like Dark Chocolate Himalayan Salt and Caramel Almond Sea Salt. The Santa Monica brand sells online and in stores, with more than 4,000 five-star reviews.
Challenge
A caffeinated energy bar is a new idea for most people, so first-time visitors arrive with questions. How much caffeine is in it? Will I crash? Does it actually taste good? Which flavor should I start with? Quantum had plenty of reviews and videos that answered these questions, but shoppers had to dig to find them, and many left before they did.
Solution
Quantum added Zeacon to its Shopify store so the right answer plays at the right moment. Zeacon's AI shows each visitor the video that fits what they are browsing: real customers trying a flavor for the first time, a quick explainer on where the caffeine comes from, or how people use a bar before a workout, on a long workday or while traveling. Shoppers can add the bars they just watched straight to their cart.
Shoppers had the same questions about taste and caffeine every day. Now they get the answer on video right on the product page, and our conversion rate is up 19%.
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Quantum Energy Squares
Results
+19% conversion rate on product pages with video, measured in an A/B test
+7% average order value
29% of visitors engaged with a video
1.1 min average watch time per session
Customer reviews now working as video on product pages
Impact on first-time buyers
Seeing real people try the bars answers questions that a product description can't. New visitors get from curious to confident faster, and the brand's thousands of happy customers now help sell to the next one.
Looking ahead
Quantum plans to use Zeacon's split testing to learn which videos win for each flavor and each type of shopper, and to bring the same approach to new product launches.
